It was a delight to finally see some of the images I shot for Craft WW and their client Staples. The work was created to appear on their websites. It was a great pleasure to meet and work with Craft’s incredibly talented team of Art Directors, Creative Directors and project managers.
For this photograph I wanted to create a powerful strong image that made the drink look like a hero. I composed the image using few parts highlighting each the the bottles various angles etc. Once it was done I focused on creating a background ...Read More
Fun shoot and lots of iced tea, making everyone hyper in the studio. Loved shooting these two images. I had just received some new Einstein 640 lights for the studio from Paul C. Buff and used them for this project. The lights were awesome all around, fast , easy to use and powerful. The challenge is often to recreate the image you, or the client, have in mind.Read More
As the heat of summer rose I decided to capture a Close up of one of New England's favorite beer. The image does not intend to be an exact rendering of the actual beer..Read More